Ya gotta love those guys at Big Tobacco. Deny, deny, deny. If that doesn’t work, spin, spin, spin. If that doesn’t work, try reinventing history.
In Florida, jurors have been hearing the truth about Big Tobacco antics over the years; and deny, spin, and lies is no longer working for them.
Thousands of smoking victims were required to file individual lawsuits against the Big Tobacco companies a couple of years ago, after the Supreme Court’s decision in the Engle case. Much to the chagrin of Big Tobacco, those cases are going to trial and Florida judges are trying their level best to allow sick and dying victims the opportunity to pursue justice in court.
Big Tobacco does not want anyone to know about the things they have been doing for 70 years.
They do not want jurors to see the memos talking about cigarettes being the single best drug delivery system ever invented; all the while Big Tobacco was denying that cigarettes were addictive.
Big Tobacco does not want jurors to see the memos where they analyzed the “youth market”. Where they discussed “the real need to become more aggressive against young adult males in major metro markets”. Big Tobacco does not want the light of day to see the studies where they discussed strategies for increasing their market shares with “14-15, 16-17, 18-20 age segments”.
Big Tobacco is desperate to deny jurors the opportunity to see the decades of publications in which Big Tobacco repeatedly told the public that smoking cigarettes was not addictive; smoking cigarettes was not dangerous to your health; and, in fact, smoking cigarettes was actually healthy for you.
Big Tobacco keeps losing trial, after trial, after trial; because once an unbiased public sees the truth, the written evidence, of Big Tobacco’s decade’s long campaign of deceit and irresponsibility, good and honest citizens can reach only one conclusion:
We find in favor of the plaintiff…