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Author: Brenda Fulmer

Lengthy Clinical Trial Process Gets Overhaul by FDA

03/10/2015
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Safeguarding, streamlining, strengthening the clinical trial process is one of three of the Food and Drug Administration’s primary goals for 2015. So states an 11-page document titled 2014 – 2015 Strategic Priorities. The other two goals focus on 1) striking a better balance between data collection requirements and the time […]

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“Big Pharma’s” Resistance To Go Mobile Multifaceted

12/16/2014
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The reasons the seemingly cutting-edge pharmaceutical industry lags behind in the mobile-application domain are far and wide, say medical marketers, who predict that, in the end, companies’ bottom lines, doctors’ choices and patient health will suffer. Let’s look at the facts: First, one-third of drug-makers’ Web sites are optimized for […]

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